Business, Marketing, and Communications

A student stands at the front of the class pointing at the tv presenting his business proposal.

Business, Marketing, and Communications

Business, Marketing, and Communications programs at Houston High School prepare students with the skills needed to succeed in today’s fast-paced, idea-driven economy. Through hands-on learning and real-world applications, students explore entrepreneurship, marketing strategies, business operations, and professional communication. These courses emphasize creativity, leadership, and practical problem-solving, helping students build a strong foundation for college and career pathways in business, marketing, and communications.

In This Section

Programs of Study

Audio/Visual Production

The Audio/Visual communications industry covers a wide range of careers including the manufacture, sale, rental, design, installation, integration, operation, and repair of audiovisual equipment. They are involved in the creation and presentation of media in a myriad of different settings not simply limited to TV or film production. Job recent job data points to a 20-30% job growth within the foreseeable future.

Courses

Audio Visual Production I
Audio Visual Production II
TV & Video Production Lab Dual Enrollment (DE)
Introduction to Media Dual Enrollment (DE)

Other EPSOs

Audio Visual Production II: Adobe Premier Pro

Business Management

The Business Management and Administration career cluster prepares learners for careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Career opportunities are available in every sector of the economy and require specific skills in organization, time management, customer service, and communication.

Courses

Intro to Business & Marketing
Business Communication
Business Management
Introduction to Entrepreneurship Dual Enrollment (DE)

Other EPSOs

None applicable

Digital Arts & Design

Digital Arts & Design majors can find themselves working within or without the art world. Commonly, digital artists make use of their skills in animation, graphic design, photography, advertising, marketing, web design, and even game design. Whether as part of a design studio or a freelancer, design work requires a strong mix of artistic talent, technical skills, and understanding of user experience.

Courses

Digital Arts & Design I
Digital Arts & Design II
Digital Arts & Design III

Other EPSOs

Digital Arts & Design III: Adobe Photoshop

Marketing

The Marketing, Distribution, & Logistics career cluster prepares learners for careers in planning, managing, and performing marketing activities to reach organizational objectives, as well as careers involved in the planning, management, and movement of people, materials, and products by road, air, rail, and water. A large percentage of jobs in the Marketing career cluster have a bright outlook and are expected to grow rapidly in the next several years, due to ample job openings and the addition of new occupations.