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Career Technology Education » Marketing

Marketing

Marketing & Management l: Principles

  • Focuses on marketing concepts, foundational marketing functions.
  • Covers promotion, distribution, selling, economics, and international marketing.
  • Prepares students for DECA, an association for marketing students.
  • Grades 10 & 11, 1 CTE Credit, Prerequisites: Intro to Business

 

Marketing & Management ll: Principles 

  • Explores marketing principles used in management.
  • Addresses finance, business ownership, marketing information systems, and more.
  • Further develops marketing and management skills.
  • Grades 11 & 12, 1 CTE Credit, Prerequisites: Marketing & Management I

 

Advertising & Public Relations 

  • Focuses on advertising and public relations concepts and strategies.
  • Explores consumer behavior patterns and motivations.
  • Emphasizes creative aspects of the industry.
  • Grades 11 & 12, 0.5 CTE Credits, Prerequisites: Marketing & Management II

 

Retail Operations 

  • Expands practical applications to the fashion industry.
  • Covers fashion industry overview, product information, promotion, and merchandising.
  • Offers an additional unit of credit for job training.
  • Grades 11 & 12, 0.5 CTE Credits, Prerequisites: Marketing & Management II